Sell outright, consign or part-exchange

1

Outright Sale

The fastest route. Accept our offer and we pay the same day by bank transfer.

2

Consignment

We sell your Day-Date on your behalf, which can earn you more than an outright sale.

3

Part Exchange

Put your Day-Date’s value towards another Rolex, a Patek Philippe, Audemars Piguet or other watch from our stock, and pay or receive the difference. See how part-exchange works.

Why sell your Day-Date to Diamond Brothers

  • Same-day payment. Accept the offer and the money is sent by bank transfer that day.
  • Walk-ins welcome. Visit 13 South Molton Street, a short walk from Bond Street station, for an in-person quote and offer.
  • Free, no-obligation quote. Send the model, reference and photos online and we reply with an initial figure within 24 hours.
  • Checked by our in-house watchmaker. Movement, dial, hands, bezel, case and bracelet are inspected for originality before the final offer.
  • Three ways to sell. Outright sale, consignment, or part-exchange against a watch from our stock.
  • Rated 5.0 on Google from over 200 reviews and 4.9 on Trustpilot. Over 10 years in the trade, and customers regularly mention Ben and Charlie by name.
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1. Quote

Walk in, or send photos online for a reply within 24 hours.
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2. Delivery

Fully insured delivery if you post your watch.
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3. Inspection

Checked by our in-house watchmaker. No obligation to accept.
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4. Payment

Same-day bank transfer once you accept.

Day-Date models we buy

We buy modern and vintage Rolex Day-Date watches, with or without box and papers, including:

  • Day-Date 40: 228238, 228235, 228239 and platinum 228206
  • Day-Date 36: 128238, 128235, 128239 and gem-set models
  • Previous: 118238, 118235, 118239, 18238 and 18038
  • Vintage: 1803 and other early Day-Dates

We also sell the Rolex Day-Date, so we know the current market for each reference. Browse our Day-Date stock. Selling a different Rolex? See Sell Your Rolex. Diamond Brothers is an independent dealer and is not affiliated with Rolex SA.

Luxury Watch Brands We Consider

Looking to sell a luxury watch? Our team considers enquiries across a range of prestigious watch brands, with every timepiece assessed individually.

Get Your Free Day-Date Quote

Find out how much your Day-Date could be worth. Complete our online quote form and provide details and photographs of your watch for an initial assessment.

Visit us

Diamond Brothers, 13 South Molton Street, Mayfair, London W1K 5QW. Walk-ins welcome. Open Monday to Saturday 10:30–17:30, Sunday 11:00–16:00. Call 07394 551 829.

Frequently Asked Questions

Where can I sell my Rolex Day-Date in London?

Diamond Brothers buys Rolex Day-Date watches at 13 South Molton Street, Mayfair, London W1K 5QW. Walk-ins are welcome, quotes are free and we pay the same day by bank transfer once you accept our offer.

Which Day-Date models do you buy?

We buy Day-Date 40 and Day-Date 36 models in yellow, white and Everose gold and platinum, including gem-set dials and bezels, as well as earlier and vintage references.

How quickly will I be paid for my Day-Date?

The same day. Once you accept our final offer, we send payment by bank transfer that day.

Do I need the original box and papers?

No. Box and papers can add value and provenance, but we buy Day-Dates without them. Each watch is assessed on its reference, condition and originality.

How do you value my Day-Date?

Our in-house watchmaker inspects the movement, dial, hands, bezel, case and bracelet. We then price it against current market demand for that reference.

Can I part-exchange my Day-Date?

Yes. Put your Day-Date’s value towards another watch from our stock and pay or receive the difference. Consignment is also available and can earn you more than an outright sale.

What if I don’t accept the offer?

There is no obligation. If you decide not to sell after inspection, we return your watch free of charge and fully insured.

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