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Rolex History
Stop anyone on the street and ask them to name a luxury brand, and Rolex will likely be their answer. This iconic recognition was not achieved overnight; it is the result of over a century of dedication and expertise.
Founded in London in 1905 by Hans Wilsdorf, Rolex has scaled not only the peaks of technological innovation but also some of the highest geological peaks. The Deepsea Special has ventured to the depths of the Mariana Trench, and the Explorer reached the summit of Mount Everest. Rolex watches have withstood some of the most hostile environments on Earth.
When precision and durability are paramount, Rolex is unmatched. The brand’s commitment to excellence began in 1910 when one of its watches became the first to receive the Swiss Certificate of Precision.
Rolex’s legacy of innovation continued in 1927 when Mercedes Gleitze swam the English Channel wearing the world’s first waterproof watch, the Oyster. Featuring a screw-down crown, it revolutionized the modern diving watch. The subsequent publicity catapulted Rolex to global fame.
In 1931, Rolex patented the self-winding Perpetual movement, a simple yet ingenious design that powers every automatic watch to this day.
Rolex’s reputation for pushing boundaries extends to real-world testing. In 1960, just seven years after the iconic Submariner was launched, Jacques Piccard descended 35,814 feet to the bottom of the Mariana Trench with a prototype Deepsea Special strapped to his bathyscaphe. The watch survived the journey unscathed. Similarly, Sherpa guide Tenzing Norgay relied on his Rolex Explorer during the record-breaking 1953 Everest expedition.
Rolex watches are not only for explorers in extreme conditions but also for professionals. In 1955, Rolex developed the twin time zone GMT-Master for Pan Am’s pilots flying further than ever before, and in 1963, the Cosmograph Daytona was born, a chronograph watch for racing drivers.
Beyond its Professional collection, Rolex offers aesthetically refined models like the Day-Date and the 1908. The discontinued Cellini line also provides elegant options for dressier occasions.
Rolex is more than just a luxury brand; it creates beautiful, high-performance watches with a pedigree that rivals can only dream of. It is, was, and always will be iconic.
For those looking to own a piece of this legacy, purchasing a pre-owned Rolex through Diamond Brothers is an excellent choice. A second-hand Rolex Datejust offers exceptional value, and a pre-owned Rolex Submariner makes a remarkable gift for a loved one.
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Why Choose Diamond Brothers?
- Authenticity Guaranteed: All our Rolex watches come with complete box and papers.
- Quality Assurance: Our watches are thoroughly inspected and authenticated by our expert team.
- Personalized Service: Book an appointment for a tailored shopping experience in-store or via video call.
- Secure Delivery: Enjoy fully insured next day delivery with Royal Mail Special Delivery.
