Sell My Rolex in London
A clear, fair offer for your Rolex from an independent Mayfair specialist – checked by our in-house watchmaker and paid quickly by bank transfer.
Where to sell your Rolex in London
Diamond Brothers buys Rolex watches from private owners across London and the UK. From our showroom on South Molton Street in Mayfair, we offer Rolex owners a safe, discreet and straightforward way to sell.
Whether you own a Daytona, Submariner, GMT-Master II, Datejust or a vintage reference, we know what makes each model special and what it is worth today – so you get a fair, transparent offer, without the stress of selling privately.
A straightforward way to sell your Rolex
Fair market offer
A transparent offer based on today's market, with no haggling and no pressure to accept.
Specialist eyes
Your watch is checked by our in-house watchmaker, so we can make a confident offer.
Paid quickly
Once everything is confirmed, we pay you promptly and securely by bank transfer.
Discreet & personal
Deal directly with the founders in our private Mayfair showroom, or start online.
We buy all Rolex models
Modern or vintage, with or without box and papers – we are interested in every Rolex. Some of the models we buy most often:
What affects the price
- Model and reference – and how in demand it is right now.
- Box and papers – a full set usually achieves a stronger offer.
- Condition – case, bracelet, dial and how well it has been kept.
- Service history – recent servicing and any records you have.
Sell your Rolex in four simple steps
Share the details
Send photos and details of your watch online, or bring it to our Mayfair showroom.
Receive an offer
We come back to you with a clear, fair offer based on the current market.
Inspection
Our watchmaker checks the watch's condition and authenticity before the sale is finalised.
Get paid
We pay you quickly and securely by bank transfer.
Trade your Rolex towards another watch
Looking to upgrade? Put the value of your Rolex towards any watch in our collection, and spread the rest with finance through Ideal4Finance, subject to status.
Selling your Rolex: FAQs
How do I get an offer for my Rolex?
Fill in our online form with photos and details of your Rolex, call us on 07394 551 829, or bring it to our showroom at 13 South Molton Street, Mayfair. We will come back to you with a clear offer.
Can I sell my Rolex without box and papers?
Yes. We buy Rolex watches with or without box and papers. A full set usually achieves a stronger offer, but it is not essential.
How quickly will I be paid?
Once we have inspected your watch and you have accepted our offer, we pay you promptly and securely by bank transfer.
Can I part-exchange my Rolex?
Yes. You can put the value of your Rolex towards any watch in our collection, and finance the balance through Ideal4Finance, subject to status.
See the watches in person
13 South Molton Street, Mayfair, London W1K 5QW
Walk-ins and appointments welcome – including Sundays, 11:00–16:00.
