Sell Audemars Piguet
Diamond Brothers
Sell Your Audemars Piguet Watch
Audemars Piguet holds a rare place in Swiss watchmaking. It is one of the few major maisons still owned by its founding families, and its name is inseparable from a watch that changed the industry. If you are planning to sell your Audemars Piguet watch, knowing what makes your particular model desirable can go a long way towards understanding its place in the pre-owned market.
The company was founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet, two watchmakers working out of Le Brassus in the Vallée de Joux, a valley that has shaped Swiss horology for centuries. Nearly 150 years on, that independence remains central to the brand’s identity and its reputation among collectors.
Everything changed in 1972, when designer Gérald Genta created the Royal Oak: a steel sports watch with an octagonal bezel, visible bezel screws and a bracelet that flowed directly into the case. Steel was, at the time, seen as an unusual choice for a luxury watch. The Royal Oak challenged that thinking and established a new approach to luxury sports watches that would influence the industry for decades. Audemars Piguet built on that success in 1993 with the Royal Oak Offshore, a larger and more assertive interpretation of the original Royal Oak that brought a new dimension to the collection.
A Watch Brand Built Around One Icon
Few luxury watchmakers are as closely identified with a single design family as Audemars Piguet is with the Royal Oak. The “Tapisserie” dial, octagonal bezel and integrated bracelet have remained defining features of the collection since 1972, and that continuity is part of what keeps demand strong.
The Royal Oak Offshore takes the same design language and scales it up, with larger cases, bolder finishing and a more overtly sporting character that has made it popular with collectors. Smaller Royal Oak models offer a more compact interpretation of the design, with some references featuring precious metals or diamond-set details for a more jewellery-focused aesthetic.
Part of the reason we see such ongoing demand for the Royal Oak family is that the collection continues to be popular with owners looking to sell their Audemars Piguet watch. Steel examples are always in high demand, whereas rose gold and diamond set pieces can appeal to buyers looking for something a little more unique.
As with any luxury watch, what your Audemars Piguet watch is actually worth will depend on the specific reference, its age, condition, materials and whether you still have the original box and papers. “Should I sell my Audemars Piguet watch now or wait?” is one of the common questions we hear, and the answer usually comes back to these same factors.
Sell Your Audemars Piguet Watch with Diamond Brothers
Diamond Brothers offers a private, no-pressure route for anyone looking to sell an Audemars Piguet watch. Whether you own a Royal Oak, Royal Oak Offshore or another Audemars Piguet model, our team assesses each watch individually, considering its reference, condition, provenance and documentation before making an offer.
Convenient Valuation and Collection
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Why Sell Your Audemars Piguet Watch Through Diamond Brothers?
- Royal Oak Expertise: Our team has extensive experience with Royal Oak references, including steel, rose gold and diamond-set models from the Royal Oak and Royal Oak Offshore collections.
- Private, Personal Service: Every valuation, whether carried out in person or over video, is handled with full confidentiality.
- Honest, Market-Based Offers: We assess each watch individually, considering its condition, specifications and documentation rather than relying on a generic price list.
Ways to Sell Your Audemars Piguet Watch
Straight Sale: Get a free, no-obligation valuation. Fill in the form below and our team will assess your watch against current market conditions.
Consignment: Prefer to let us handle the process? Leave your watch with us on consignment, and we will work to find the right buyer at the right price, keeping you informed throughout.
Part Exchange: Have a watch that has spent more time in a drawer than on your wrist? Put it towards something new. We accept part exchanges against watches currently in our stock.
How the Process Works
- Tell Us About Your Watch: Send over the details and some photos through our website. Reference number, year and condition: the more information you provide upfront, the more accurately we can assess your watch initially.
- Get a Valuation: We will come back with an offer that reflects current market conditions. There is no pressure to accept.
- Authentication and Inspection: Happy with the offer? Your watch will then undergo a thorough hands-on inspection covering originality, condition and mechanical performance, carried out by our specialists.
- Get Paid: Once everything has been confirmed and you have agreed to proceed, payment will be arranged securely in line with our process.
What We Buy
We are particularly interested in the Royal Oak family, including the Royal Oak and Royal Oak Offshore, across steel, rose gold and diamond-set references.
Box and papers can strengthen an offer but are not essential. We can still value a watch that is missing some or all of its original documentation, based on its individual condition and other relevant factors.
Whether your watch is unworn, gently worn or shows signs of regular use, we will assess it based on its current condition.
If you have been searching “sell my Audemars Piguet” and weighing up your options, our team is happy to talk you through what your specific reference might be worth before you commit to anything.
Frequently Asked Questions
Book an appointment at our showroom, or arrange a video call instead. Our team will assess the watch’s condition and provenance before providing a no-obligation offer.
Not necessarily. Having the original box and papers can help, but we can also value watches that do not come with complete original documentation.
If you accept the offer and wish to go ahead, our team will inform you of how and when payment will be made and keep the process as simple as possible.
We consider watches in a range of conditions, from unworn to well-used. Condition is one of several factors considered when determining the final offer.
Selling directly avoids the wait associated with a scheduled auction. You deal directly with specialists, receive a clear offer and decide whether you want to proceed, without an auction timeline.
