# Diamond Brothers

> Diamond Brothers is an independent London jeweller and luxury watch dealer at 13 South Molton Street, Mayfair, London W1K 5QW. It buys and sells authenticated pre-owned luxury watches (Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Cartier, F.P. Journe, Tudor and Vacheron Constantin), offers watch servicing, repair, polishing, valuation and watch sourcing, provides finance on watches, and makes bespoke jewellery with natural, lab-grown and coloured diamonds.

Diamond Brothers is not affiliated with or authorised by any watch brand; it resells authentic used watches released to the open market. Each watch is inspected before sale. Contact: 07394 551 829 · enquiries@diamondbrothers.co.uk.

- Full reference file: https://diamondbrothers.co.uk/llms-full.txt
- AI sitemap: https://diamondbrothers.co.uk/sitemap-llmo.xml

## Core pages
- [Diamond Brothers – Luxury Watch Dealer London](https://diamondbrothers.co.uk/): Diamond Brothers is a London jeweller and watch dealer selling pre-owned luxury watches, plus jewellery and a bespoke service.
- [Services](https://diamondbrothers.co.uk/services/): Overview of Diamond Brothers' watch services: buying and selling, servicing and repairs, and polishing for luxury and collector timepieces.
- [Second-Hand Luxury Watches in London – Verified and Affordable](https://diamondbrothers.co.uk/pre-owned-luxury-watches-london/): Diamond Brothers is a London buyer and seller of certified pre-owned luxury watches; each watch is inspected, serviced and restored before sale.
- [Shop Luxury Watches](https://diamondbrothers.co.uk/shop/): The online watch shop catalogue of pre-owned luxury watches, with links to jewellery and selling/sourcing services.
- [Shop by Brand](https://diamondbrothers.co.uk/shop-by-brand/): Lists the watch brands Diamond Brothers sells, linking to brand pages for several of them.
- [Book a consultation](https://diamondbrothers.co.uk/book-a-consultation/)
- [Contact us](https://diamondbrothers.co.uk/contact-us/): Contact page with an enquiry form for luxury watches, fine jewellery and bespoke designs.
- [Blog](https://diamondbrothers.co.uk/blog/): Blog index listing six articles on polishing, fake Rolex checks, finance, valuation, repair and buying Patek Philippe.

## Sell your watch
- [Sell Your Watch](https://diamondbrothers.co.uk/sell-your-watch/): Diamond Brothers buys pre-owned luxury watches via straight sale, consignment or part exchange, using a four-step process: valuation, delivery, inspection, payment.
- [Sell My Rolex in London](https://diamondbrothers.co.uk/sell-my-rolex-watch-london/): Diamond Brothers offers a free no-obligation quote on Rolex watches with straight sale or consignment.
- [Sell Rolex Daytona Watches](https://diamondbrothers.co.uk/sell-rolex-daytona/): Diamond Brothers buys pre-owned Rolex Daytona watches, offering a free, no-obligation valuation at its Mayfair showroom or by video call.
- [Buy and Sell Authentic Patek Philippe Watches in London](https://diamondbrothers.co.uk/sell-patek-philippe-watch-london/): Diamond Brothers sells pre-owned Patek Philippe watches in London and values watches for clients who want to sell, highlighting Calatrava, Nautilus, Aquanaut and Ladies Nautilus.
- [Sell Patek Philippe Watches](https://diamondbrothers.co.uk/sell-patek-philippe-watch/): Diamond Brothers, a Mayfair-based dealer, values and buys pre-owned Patek Philippe watches, with valuations based on current market conditions.
- [Sell Audemars Piguet](https://diamondbrothers.co.uk/sell-audemars-piguet/): Diamond Brothers values Audemars Piguet watches including Royal Oak and Royal Oak Offshore, each assessed individually with a no-obligation offer.
- [Sell Cartier Watch](https://diamondbrothers.co.uk/sell-cartier-watch/)
- [Sell Richard Mille](https://diamondbrothers.co.uk/sell-richard-mille/): Diamond Brothers, a Mayfair-based specialist, buys pre-owned Richard Mille watches from private sellers, valuing each individually on reference, condition, provenance and completeness.
- [Sell My Richard Mille in London](https://diamondbrothers.co.uk/sell-my-richard-mille-london/): Diamond Brothers buys pre-owned Richard Mille watches via direct sale, consignment or part-exchange.
- [Sell F.P. Journe Watches](https://diamondbrothers.co.uk/sell-f-p-journe/): Diamond Brothers values F.P. Journe watches in person at its Mayfair showroom or remotely by insured post, based on reference, condition and market demand.

## Watch services
- [Luxury Watch Repair and Servicing in London](https://diamondbrothers.co.uk/watch-repair-servicing-london/): Diamond Brothers offers servicing, polishing and restoration for quartz and mechanical watches, including Cartier, Rolex and Omega.
- [Luxury Watch Valuation in London](https://diamondbrothers.co.uk/watch-valuation-london/): Diamond Brothers provides luxury watch valuations, specialising in vintage and rare Swiss watches (Audemars Piguet, Rolex, Omega and others), with reports for selling, auction, insurance or ownership transfer.
- [Professional Luxury Watch Polishing in London](https://diamondbrothers.co.uk/watch-polishing-london/): Standalone watch polishing for luxury, retro and modern timepieces, removing scratches, scuffs and dullness.
- [Source A Watch](https://diamondbrothers.co.uk/source-a-watch/): Diamond Brothers helps clients source new and pre-owned luxury watches with expert guidance.

## Finance
- [Finance Options](https://diamondbrothers.co.uk/finance-options/): Interest-bearing finance through Novuna Personal Finance on purchases of £560+, over 12-60 months, online and in store.
- [Finance FAQ](https://diamondbrothers.co.uk/finance-faq/): Answers common questions on Diamond Brothers' online finance: eligibility, repayment timing, credit scoring and post-approval steps.

## Jewellery & diamonds
- [Bespoke Jewellery](https://diamondbrothers.co.uk/bespoke-jewellery/): Diamond Brothers offers bespoke jewellery design including engagement rings, wedding bands and unique pieces, guiding clients through the design process.
- [Natural Diamonds](https://diamondbrothers.co.uk/natural-diamonds/): Showcases certified natural diamonds for bespoke jewellery and engagement rings.
- [Lab Created](https://diamondbrothers.co.uk/lab-diamonds/): Promotes lab-grown diamonds described as ethically sourced and expertly crafted, for bespoke jewellery and engagement rings.
- [Coloured Diamonds](https://diamondbrothers.co.uk/coloured-diamonds/): Showcases rare, vibrant coloured diamonds selected for bespoke jewellery and distinctive designs.
- [Gemstone](https://diamondbrothers.co.uk/gemstones/): Covers carefully selected precious stones for jewellery and engagement rings, with a 'Start with a Gemstone' ring builder option.

## Policies & legal
- [Terms & Conditions](https://diamondbrothers.co.uk/terms-conditions/): Terms governing use of the website and purchases; describes diamond jewellery made at its own workshop and pre-owned luxury watches.
- [Shipping & Delivery Policy](https://diamondbrothers.co.uk/shipping-delivery-policy/): Sets out delivery, tracking, insurance and order cancellation terms for diamondbrothers.co.uk orders.
- [Refunds & Returns](https://diamondbrothers.co.uk/refunds-returns/): Diamond Brothers' returns and refunds policy, part of the website Terms and Conditions.
- [Cancellation Policy](https://diamondbrothers.co.uk/cancellation-policy/): Explains when order cancellations are accepted and how refunds work.
- [Complaints Policy](https://diamondbrothers.co.uk/complaints-policy/): Sets out how Diamond Brothers handles customer complaints fairly, consistently and promptly.
- [Privacy Policy](https://diamondbrothers.co.uk/privacy-policy/): Describes what personal data Diamond Brothers collects through its website, how it is used and shared, and GDPR rights.
- [Disclaimer](https://diamondbrothers.co.uk/disclaimer/)
- [Vulnerable Persons Policy](https://diamondbrothers.co.uk/vulnerable-persons-policy/)

## Shop by brand
- [Audemars Piguet](https://diamondbrothers.co.uk/brand/audemars-piguet/)
- [Cartier](https://diamondbrothers.co.uk/brand/cartier/)
- [F P Journe](https://diamondbrothers.co.uk/brand/f-p-journe/)
- [Patek Philippe](https://diamondbrothers.co.uk/brand/patek/)
- [Richard Mille](https://diamondbrothers.co.uk/brand/richard-mille/)
- [Rolex](https://diamondbrothers.co.uk/brand/rolex/)
- [Tudor](https://diamondbrothers.co.uk/brand/tudor/)

## Watch collections
- [Watches › 26–31mm](https://diamondbrothers.co.uk/product-category/watches/26-31mm/)
- [Watches › 28mm](https://diamondbrothers.co.uk/product-category/watches/28mm/)
- [Watches › 36mm](https://diamondbrothers.co.uk/product-category/watches/36mm/)
- [Watches › 40mm](https://diamondbrothers.co.uk/product-category/watches/40mm/)
- [Rolex › Air King](https://diamondbrothers.co.uk/product-category/rolex-watches/air-king/)
- [Patek Philippe › Aquanaut](https://diamondbrothers.co.uk/product-category/patek-philippe/aquanaut/)
- [Audemars Piguet](https://diamondbrothers.co.uk/product-category/audemars-piguet/)
- [Patek Philippe › Calatrava](https://diamondbrothers.co.uk/product-category/patek-philippe/calatrava/)
- [Cartier](https://diamondbrothers.co.uk/product-category/cartier-watches/)
- [Rolex › Datejust](https://diamondbrothers.co.uk/product-category/rolex-watches/datejust/)
- [Rolex › Day Date](https://diamondbrothers.co.uk/product-category/rolex-watches/day-date/)
- [Rolex › Daytona](https://diamondbrothers.co.uk/product-category/rolex-watches/daytona/)
- [Rolex › Explorer](https://diamondbrothers.co.uk/product-category/rolex-watches/explorer/)
- [F P Journe](https://diamondbrothers.co.uk/product-category/f-p-journe/)
- [Rolex › GMT Master](https://diamondbrothers.co.uk/product-category/rolex-watches/gmt-master/)
- [Watches › Gold Models](https://diamondbrothers.co.uk/product-category/watches/gold-models/)
- [Watches › Ladies Watches](https://diamondbrothers.co.uk/product-category/watches/ladies-watches/)
- [Rolex › Land Dweller](https://diamondbrothers.co.uk/product-category/rolex-watches/land-dweller/)
- [Watches › Mens Watches](https://diamondbrothers.co.uk/product-category/watches/mens-watches/)
- [Rolex › Milgauss](https://diamondbrothers.co.uk/product-category/rolex-watches/milgauss/)
- [Patek Philippe › Nautilus](https://diamondbrothers.co.uk/product-category/patek-philippe/nautilus/)
- [Rolex › Oyster Perpetual](https://diamondbrothers.co.uk/product-category/rolex-watches/oyster-perpetual/)
- [Patek Philippe](https://diamondbrothers.co.uk/product-category/patek-philippe/)
- [Richard Mille](https://diamondbrothers.co.uk/product-category/richard-mille-watches/)
- [Rolex](https://diamondbrothers.co.uk/product-category/rolex-watches/)
- [Audemars Piguet › Royal Oak](https://diamondbrothers.co.uk/product-category/audemars-piguet/royal-oak/)
- [Rolex › Sea Dweller](https://diamondbrothers.co.uk/product-category/rolex-watches/sea-dweller/)
- [Rolex › Sky Dweller](https://diamondbrothers.co.uk/product-category/rolex-watches/sky-dweller/)
- [Watches › Sports Models](https://diamondbrothers.co.uk/product-category/watches/sports-models/)
- [Rolex › Submariner](https://diamondbrothers.co.uk/product-category/rolex-watches/submariner/)
- [Watches](https://diamondbrothers.co.uk/product-category/watches/)
- [Rolex › Yacht Master](https://diamondbrothers.co.uk/product-category/rolex-watches/yacht-master/)

## Guides (blog)
- [Sell My Rolex how to Prepare your Luxury Watch for the London Market](https://diamondbrothers.co.uk/sell-my-rolex-how-to-prepare-your-luxury-watch-for-the-london-market/)
- [Looking to buy a luxury watch in London for the first time? Here's what you need to know](https://diamondbrothers.co.uk/looking-to-buy-luxury-watch-in-london-for-the-first-time/): Advice article for first-time luxury watch buyers in London covering London horology, value and judging authenticity of pre-owned pieces.
- [Preserve the Value of your Watch with Expert Luxury Watch Repair](https://diamondbrothers.co.uk/preserve-the-value-of-your-watch-with-expert-luxury-watch-repair/)
- [Things To Know Before You Buy a Patek Philippe in London](https://diamondbrothers.co.uk/things-to-know-before-buy-patek-philippe-london/): Guide to buying Patek Philippe in London, focusing on authenticity, condition and documentation for pre-owned pieces.
- [Why More Buyers Are Choosing Finance for Luxury Watches](https://diamondbrothers.co.uk/why-more-buyers-are-choosing-finance-for-luxury-watches/)
- [Get the Right Watch Valuation in London in a Hassle Free Way](https://diamondbrothers.co.uk/get-the-right-watch-valuation-in-london-in-a-hassle-free-way/)
- [How to Tell If a Rolex Is Fake: Complete Buyer Checklist](https://diamondbrothers.co.uk/how-to-tell-if-a-rolex-is-fake-complete-buyer-checklist/): Buyer's guide to spotting fake Rolex watches across modern and vintage models, with advice on buying from trusted dealers.
- [How a Watch Polish Can Completely Transform a Luxury Timepiece](https://diamondbrothers.co.uk/how-a-watch-polish-can-completely-transform-a-luxury-timepiece/)

## Optional
- [Full product list and detailed page notes](https://diamondbrothers.co.uk/llms-full.txt): every watch currently listed (532 product URLs), with brand, model, reference and year.